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  • Sharkonomics - Strategies for attacking market leaders

    Day:      Friday, May 16th, 2014

    Time:    11:00 – 12:30

    Place:   ČVUT, Transportation Faculty Building, Horská 2040/3, room H005, Prague 2 - Albertov



    Sharks are not only nature's most revered killing machines, highly strategic and efficient. Studying their behavior and instincts can provide lessons for companies of any size who want to attack the competition.

    Stefan Engeseth, author of the new book Sharkonomics, has created a number of highly practical business strategies - including striking unpredictably, developing a sensory system, hunting in packs and how to locate blind spots. The more competitive your marketplace, the more effective Sharkonomics can be. After all sharks have been evolving for over 420 million years and are still very much the leaders in their space.

    Sharkonomics is not just about attack, it also includes tactics for companies to defend themselves against attack.

    "Marketing Week ranks Sharkonomics as one of 2012 marketing buzzwords.“ --MarketingWeek

    “Stefan Engeseth describes the attack strategies of a shark, but respects the intended victims enough to show how they can defend themselves. A stimulating read!" --PROF. PHILIP KOTLER

    "You are swimming with sharks and you may not even know it. Stefan is your guide to not only surviving Sharkonomics but thriving in these adventurous economic waters." --BRIAN SOLIS


    Stefan Engeseth

    After finishing his studies in economics, Stefan Engeseth pursued a career as a professional dancer. In his spare time, he read books on management, innovation and marketing, an interest that eventually led to the creation of his own related theories and concepts.  Stefan's ideas range from innovative and future-oriented to bordering on the far-fetched. Yet, they all build on the universal truth that without innovation and visions, companies will not grow in today's highly competitive business world.  The question is, how far are you prepared to go? Stefan uses scenarios from companies such as Apple, CNN, Sony, GM, Google, Coca-Cola and Spotify to illustrate the enormous potential of all companies.  Over the years, Stefan Engeseth has worked as a speaker and consultant with international companies and Fortune 500 corporations. Regardless of the brand favored by customers, common sense remains a useful competitive tool.  His lectures have become extremely popular because they are stimulating yet easy to digest and use.

    Contact Aaron Johnson at ajohnson@unyp.cz for questions.

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